It’s an article
of faith among most urbanists that cities shouldn’t spend money on ballparks
for sports teams. To the extent that
much of the “economic benefit” of a sports team consists of redirecting dollars
from other entertainment options in the metropolitan area, the position is
reasonable.
But there
are other benefits that a professional sports team gives to a community. The benefits may be hard to assess, but are
nonetheless real. Those benefits are national
credibility and community spirit.
Studies have
shown that the presence of professional sports teams can help attract new
businesses to a metropolitan area. As
expected, much of the attraction can be explained by factors such as
appropriate labor force, local business practices, availability of suppliers,
etc. But after those factors are
normalized, there is a residual impact that can be best explained by the city’s
name appearing in the sports pages on a daily basis.
Let me offer
an example. Let’s say that you want to
open a new office in Ohio. And that city
population would be a key factor in your decision. Without doing any research, how would you
rank Cincinnati, Cleveland, and Columbus?
And how difficult would the decision be?
Do you have
an answer in mind? Would it surprise you
to learn that Columbus is the most populated of the three cities? And that not only is it the biggest of the
three, but that it’s more than 100,000 people bigger than Cincinnati and
Cleveland combined?
I’m sure some
of us underestimate Columbus because it had a lesser role in national history
than the other two. It was never the
center of oil refining or pork production.
But another factor is that Cincinnati and Cleveland have the Reds,
Indians, Bengals, Browns, and Cavaliers.
Poor
Columbus doesn’t enter the national sports scene, at least in the professional
arena, until we consider the National Hockey League. And even then, many people probably can’t recall
the team nickname. I’m always surprised
to be reminded of the Columbus Blue Jackets.
Nor is the
national awareness always limited to major league clubs. Thanks to Corporal Maxwell Q. Klinger of M*A*S*H,
the Toledo Mud Hens have a national identity.
As we move
down from a metropolitan region to local cities, such as in the North Bay, a national
identity is less important. If the North
Bay has a national reputation, it’s for wine, not sports. Nor is any business like to pick San Rafael
over Novato as a new home because the former has a professional ballclub in an
independent league and the latter doesn’t.
But
professional sports still have a role in creating community spirit, whether on
a regional or a local basis. A few years
ago, I participated in a Sacramento book club.
The selected book was a history of cities. The author argued that many early cities were
founded around religion, with local residents having a pride of place because
of religion. As civilization evolved,
many later cities thrived around issues of production and trade, with local
residents having a pride of place over the commercial success of their city.
In a
pre-meeting email, the book club organizer posed the question of what filled
the role of religion or trade in the contemporary world. Many came to the meeting with the same answer
in mind. Sports. Residents of the Sacramento, even if not
basketball fans, have a pride of place from the Kings. And the Bay Area feels the same about their
franchises.
My wife and I
live a few blocks from an elementary school.
When I drive by in the spring, I note that the playground is
disproportionately filled with children wearing the orange and black of the
Giants. In the fall, the color becomes
49er red. It’s a community bond, which makes
me feel good.
Nor need the
attachment always be rational. For
several seasons, I was in the ownership group for an independent professional
baseball team in Oregon. We had a
speedy, but undisciplined centerfielder named Marcus McGowan. If he had worked on his bunting, he might
have made a career for himself. Instead,
he usually swung hard, trying for a double that he could stretch to a triple
with his legs. It was fun for the fans,
but not good baseball.
At the same
time, Ken Griffey, Jr. was building his career in Seattle as one of the best
players in baseball. So I was amused during
a spring training session for the Bandits to overhear a group of 8- and
9-year-old boys in the stands arguing over who was better, Marcus McGowan or
Ken Griffey, Jr. It was a ridiculous
question, but I wasn’t about to disillusion them. Instead, I quietly enjoyed their youth and
their connection to the local nine.
I’ll offer
one more story about the Oregon ballclub.
I was dining in a Chinese restaurant one day when a party of three was seated
at the table behind me. It was a mother
and son, plus a family friend. The boy
had a developmental issue, as his emotional age was less than his physical age,
but he was unfailingly pleasant and polite.
The family friend took note and asked the young man, “Johnny, why are
you always so happy?”
Johnny had a
ready answer. “’Cause Mom takes me to
lots of Bandit games!”
It’s hard to
make money in independent baseball. If ownership
works hard, perhaps they can break even, with their only profit coming as good
to the community. Johnny’s response was
my profit for the season. And it was
more than enough.
This doesn’t
mean that cities should open their wallets for over-elaborate ballparks provided
at far below market value. That’s a
flawed model that must be eliminated. But
if a city chooses to assist in parcel assembly or offsite infrastructure, or to
offer an existing ballpark at less than market rate, that can be a rational
decision. Sports can offer repayment in less-than-obvious
ways.
One last
objection to having a professional sports team in your community is that you
might be surrounded by boors who paint their faces on game days and otherwise
over-identify with the local club. But
as reported by the New York Times, the reverse seems to be true. Avid sports fans are actually more well-adjusted
that the average person.
As always,
your questions or comments will be appreciated.
Please comment below or email me.
And thanks for reading. - Dave Alden (davealden53@comcast.net)
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