Benfield writes that car songs have become far less common
in the past few decades. He’s
right. My first introduction to
rock-n-roll came from the teenage daughter of my godparents playing “Little
Deuce Coupe” and “The Little Nash Rambler”.
And “Dead Man’s Curve” followed a
short time later.
There were
more car songs as the 60’s proceeded.
“Drive My Car” by the Beatles comes to mind, even though that car was
nonexistent. Cars then began to
disappear from lyrics. Benfield notes a
1990 driving song from the Irish group The Saw Doctors, but nothing thereafter.
Although they’re a good indicator, the lyrics
of popular songs aren’t an infallible proof of changing societal trends. Derek Thompson and Jordan Weissman from
Atlantic Cities dig more
deeply into the data. And come up with much the same answer.
Although
muddied by the recession, it appears that the demographic sector called
Millennials are less interested in cars.
Carmakers are struggling to find ways to convince Millennials to make
their first car purchase. And Millennials
are also less interested in driving. Per
Thompson and Weissman “the proportion of teenagers with a license fell, by 28
percent, between 1998 and 2008.”
Nor are the
changing aspirations of the Millennials limited to cars. As noted by Thompson and Weissman, the
Federal Reserve reports that the “The share of young people getting their first
mortgage between 2009 and 2011 is half what it was just 10 years ago.” Yes, the recession certainly has a place in
that change, but 50 percent is a massive drop regardless of the economic
circumstances.
So if Millennials
are spending less on car purchases and mortgages, where they spending their
money? One hint: In my youth, the
beginning of the new car year was cause for much excitement. Entire families would visit dealers’ lots to
see what new wonders Detroit had to offer.
Today, the same level of excitement is attached to release of a new
iPhone or the annual Las Vegas electronics show.
Also,
Millennials are greater believers in the “sharing economy”. From ZipCar to Airbnb, Millennials are more
willing to engage in resource sharing than ever before. Of course, the internet plays a key role in
that sharing.
Thompson and
Weissman suggest that education will also receive more Millennial
spending. I’ll add travel to the list of
new spending priorities. Trading a home
purchase for annual foreign travel seems a swap that more people are willing to
make.
How does all
of this affect urbanism? Lifestyles
oriented around electronics, education, travel, and the sharing of resources
are often accomplished more effectively in urban settings. Even if a 2,000 square foot drivable suburban
home must be exchanged for a 1,000 square foot walkable urban home, the easily
access to other lifestyle amenities is good compensation. And the reduced living space is in keeping with
a growing frugality.
This isn’t
to say that all Millennials are moving downtown. Demographic shifts don’t work that way. But if even twenty percent make the switch,
it’s a big deal.
Many years
ago, I knew a couple in Eugene, Oregon.
I’ve forgotten their names, but will never forget their lifestyles. They worked nine months a year in low-paying
jobs. They might have been school
librarians. They lived in the smallest
studio they could find. They didn’t own
a car, instead commuting to work by transit or bike.
Come summer,
they’d move all their possessions into storage, book budget airfares, and spend
three months traveling and living frugally in Europe. And they were very happy.
It wasn’t a
lifestyle that would have been right for me.
I’m not an avaricious person, but like possessions a little too much to
live as they did. But I envied them
much, including their absolute certainty that they were living the life that was
right for them.
And it’s
possible that they were a forerunner for the next generation. Which could create big challenges and great
opportunities for urbanism.
Follow-Ups
and Scheduling Notes
Urbanism and
Religion: I have another reason why Kaid Benfield is my favorite blogger. In fact, he’s who I want to be when I grow
up.
A few posts
back, I wrote about Pastor Eric Jacobsen of Tacoma and his
new book on the relationship between religion and urbanism. In my post, I linked an interview with the
pastor. I then made a note to read the
book someday.
Meanwhile,
Benfield read the book and wrote a review that blew my doors off. If a witty and scholarly assessment of
religion and land-use sounds like something you’d enjoy, I recommend Benfield’s
piece. You’ll be rewarded with a line
about the Kama Sutra that is still making me smile days later.
Petaluma
Urban Chat: We met twice this month, once for a tour of the Petaluma River
aboard a classic motor launch (look for photos soon) and a second time to chat
about this blog and other local matters.
It’s been a good month. If you’d
like to join us in November, we’ll meet on Tuesday the 13th. We convene at the Aqus Café at 5:30pm for
beverages and good conversation. And we
have a preliminary idea for another field trip after the holidays. But it won’t be as scenic as the river tour.
As always,
your questions or comments will be appreciated.
Please comment below or email me.
And thanks for reading. - Dave Alden (davealden53@comcast.net)
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